You forgot to say, make sure your topic says nothing about social justice and the suffering in the world, the coffee and cake consumers with a greedy, appropriating mentality that grabs from other cultures (eg yoga as a product, divested o all its moral depth and spiritual depth) and bastardising it into a saleable product, all done with a nice chirpy tone. In the best/worst of capitalist of ways, a sexy silhouette also sells well, innt?