This is not a new tactic. Leading up to April 1994 in Rwanda, state-funded radio broadcasts relentlessly conveyed the message to predominantly Hutu listeners that the Tutsi were “inyenzi,” or cockroaches. It’s arguable that the mental association of Tutsi people with cockroaches became evident when the Hutu later committed genocide predominantly using knives, farm tools, machetes or clubs rather than firearms. The choice of weapons was not insignificant as it transformed the act of murder into one that was up-close and intimate; reminiscent of the way in which household vermin might be killed with blunt objects.