Unfortunately it was ever so... contrast Tesla the actual genius iseking to provide free neergy for humanity, with Edison, the marketering, devious copycat, or Van Gogh who painted actual peasants eg 'the Potato Pickers, documenting real lives and the power of nature, with the artists who painted pretty ladies in sexy poses. I must say I shudder at the very term, 'content creator', There is something Frankensteinish about how we ourselves have become fodder for the capitalist machine, not just the objects for consumption that were made in factoires, in the early stage of the iindustrial revolution.