I think th current movement to boycott products and companies that support Israel is showing th power of us as 'consumers', to demand companies move towards an ethics that is acceptable to us. That

'Pret a Manger' stopped its plans to open branches in Israel is a victory, along with how Muslims around the world have stopped going to McDonalds for example. We ned to continue by first and foremost, consuming much much less, making do, and repairing and sharing our household goods and personal stuff, when possible.