It’s important to note that it’s not just about curbing what you want — big house, success, plentiful sex, power, etc. It’s also about not wanting the bad things of life to happen — like losing our house because we can’t pay the mortgage or our girlfriend breaking up with us. These deal with our fears. The Buddhists consider both to be desires.
Absolute opposite of Western culture, which tries by every possible means, to inculcate frivolous desires as need and wants.